Friday, July 23, 2010

AMA Nation Review

There are 4 things that every company needs before I will even consider representing them.
  • A good Better Business Bureau rating
  • A good product with market opportunity
  • A good compensation plan
  • Good leadership
Better Business Bureau
Most people do not even think to check their companies ranking in the BBB. I'm sure you would not be surprised to hear that most network marketing
or MLM companies rank with a "C" or lower. Many in fact rank with an "F" and people still fall into their trap and join the 97% of people that fail in network marketing. If your company does not have a rating of "A" you could be doing much, much better. If your company does have an a ranking, you are probably involved with a legitimate company. "AMA Nation" operates under the company "Public Power" which has a current BBB rating of "A-." This is pretty good, but not the best. Like I said before, most companies have a rank of "C" or lower, but there are companies that have a rank of "A+." BBB rankings in no way are representative of how much money you can potentially make with any given company, but they do give a good representation of the company's integrity, reliability, and ethics.

Product and Market Opportunity
Without a good product independent associates have no opportunity to make sales. Companies with lousy products can easily be spotted because they usually encourage you to recruit more sales associates than sell products. They also require their associates to buy or sell a certain amount every month. If the company's product is good, they should not require any minimum sale amount because they know that the real salesmen will be make sales and the recruiters will be able to recruit because their company's name is trusted. "Supplements, energy drinks, and magic potions are not a good product no matter how 'good' they are!" How many companies are selling products like this? They aren't original and have very little market opportunity. Products that include "information, memberships, or money" are not even legitimate products. These companies fall in the "May or may not be legal" category. AMA Nations primary product is electricity. This wasn't a legal product for most people to sell until the government recently passed a "deregulation" bill. The deregulation of energy allows competing companies to sell electricity and natural gas in an attempt to let the competition bring prices down. AMA Nation sells electricity at a guaranteed lower price than what the customer is already paying. Wow! The market opportunity here is huge. Every person in America is now a prospect for this company because everyone would like to save money simply by switching energy providers, especially because their actual service will remain the same. I would give AMA Nation and Public Power an A++ for their product and market opportunity.

Compensation Plan
This is a hard category to judge beca
use compensation plans can be graded many different ways. Two main ways would be "Immediate Income Potential" and "Residual Income Potential." Also, good compensation plans are useless without a good product, but we already discusses AMA Nation's product. The main ways that AMA Nation associates earn immediate income is through energy customer sales and associate sign ups. AMA Nation associates receive a $20 for each customer or associate they enroll into their program. The other way is by actual commission off their customers energy bill, although this can be seen as residual income as well. Many associates are reporting 10-20 sales a day which would equal $200-$400 a day + whatever they make from energy bill commission. Residual income with AMA Nation is based more on what their personally enrolled associates do. It is possible for AMA Nation associates to earn a commission of their own personally enrolled associates sales to unlimited depth. They could be making up to 20% commission on thousands of people's electric bills. That sounds pretty promising and not very hard to do for me because I personally focus more on training my associates than actually selling myself. I would give AMA Nation a solid "A" for income opportunity, but with this product I have to give it an "A+" again.

Good Leadership
Good leadership is essential in building your business. Without a firm foundation, all of your hard work could end up in vein. AMA Nations "Big 3" include Bob Gries, Peter Jensen, and Scott Turner. Bob Gries is the CEO of Public Power and founder of Gries investment funds where he manages over $100 million in excess funds. Peter Jensen was a pro football player and has 16 years of successful experience in the direct sales industry. Scott Turner is the CEO of AMA Nation and has been in the energy business for over 25 years and has relevant experience in the direct sales market. He is also an expert in energy deregulation. This team of leadership resembles that of the most successful Network Marketing companies in history. They have also been recruiting big hitters from other companies to jump start the growth of their company. I have a feeling AMA Nation is about to explode! "A+"

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